Interview with Suzanne DiamondJoe: Hi my names Joe and I have been sleeping on a futon from The Futon Shop for around 15 years, I am here today in the Futopia lounge with Suzanne Diamond one of the founders of The Futon Shop to learn more about the mind behind her mattresses. Suzanne tells us a little about yourself?
Suzanne: Hi Joe, I am an artist, mother, an environmentalist as well as a self taught entrepreneur and former hippie.
Joe: What is the Futopia Lounge?
Suzanne: It is any space where our futon resides, creating a comfortable environment.
Joe: There is a local buzz about the Futon Shop, what’s that about?
Suzanne: It is probably because we are the ONLY eco-friendly Futon Manufacturer in the world and we are based we are located right here in the heart of San Francisco.
Joe: So you mean to tell me that you make your futons here in San Francisco?
Suzanne: Yes, in our 30,000 square foot manufacturing and distribution center right in the heart of San Francisco and we offer our futons in our 11 California showrooms as well as on-line nationwide.
Joe: Being local seems to be important to you?
Suzanne: Yes because supporting our local economy as well as local farmers who grow our cotton and wool, supports our entire community.
Joe: What else do you manufacture in S.F.?
Suzanne: Besides our entire mattress, we make folding beds, covers and pillows, as well as custom cushions, for RV, Boats, designers etc.
Joe: It sounds like you make just about anything,
Suzanne: If you can sit on it, and it’s natural we make it. I made my first futon in 1975 when my generation wanted to be free, nature and organic and go back to mother earth.
Joe: Why Natural why Organic?
Suzanne: Most mattresses today are made with polyurethane foams, including temperpedic mattresses. Polyurethane foams are made from petroleum?
Joe: Mattresses are made from oil?
Suzanne: Yes these petro-chemicals are destroying our air and earth. But, our futons only use hybrid foams and memory foams from soybeans, reducing global warming and pampering our earth.
Joe: Can you eat them?
Suzanne: No silly, but they sure are comfortable.
Joe: What about the other ingredients?
Suzanne: We have over 30 mattresses to choose from all made with natural fibers. Chemically free Dunlap latex and 100% virgin wool, locally grown organic cotton, our innersprings are even made from recycled steel.
Joe: Is recycled steel as strong as non recycled steel?
Suzanne: Absolutely. The futons that carry our tempered recycled steel coils have as many as 733 coils per mattress.
Joe: This sounds a lot like a rational mattress
Suzanne: Quite true, our futons are made just like rational mattresses except they are natural and design them to bend on our futon sofa beds.
Joe: How about those wooden sofa bed frames?
Suzanne: Our partners ensure that every tree that is used in our beds is replaced with a new tree. All our vendors are certified by sustainable forest management programs.
Joe: Wow the Futon Shop has really put a lot of thought into sustainable commerce. So, it seems that although you are a successful; business owner in the 21st century, you still maintained your core hippie values ?
Suzanne: I will always be a hippie at heart. My values today are the same as they were in 1975, I still believe in peace and love and natural living. I just do not wear tie die shirts to work or read my employees tarot cards.
Joe: What's your business philosophy?
Suzanne: Be the change you want to see.
Joe: What exactly does that mean to you?
Suzanne: I want to see a world change from artificial and chemical dependency to natural and sustainable freedom. One dream at a time.
Joe: What's your goal as a business owner?
Suzanne: To support and educate my community, by offering a healthly alternative. I work hard to make the world and California a better place for us all. Peace Love and Futons